Privacy Policy

Introduction

Privacy matters, and it is very important to us that we maintain the security and privacy of your personal information.

Lap of Tasmania is an online travel destination marketing business for travellers visiting Tasmania, and for Tasmanian tourism businesses.

This privacy policy provides you with details of how Lap of Tasmania collects and processes your personal data through your use of our site lapoftasmania.com.au. The Lap of Tasmania website may be visited by residents of the EU and such residents may also subscribe to content offered by Lap of Tasmania by providing personal information.

As such Lap of Tasmania aims to comply with the the Australian Privacy Act 1988 and the General Data Protection Regulation (GDPR – EU – 2016/679) to ensure that your information is protected.

By providing us with your data, you warrant to us that you are over the age of 18 years.

Lap of Tasmania is the controller of the personal information collected via this website and we are responsible for your personal data (referred to as “we”, “us” or “our” in this Privacy Policy).

Contact Details
Our full contact details are:

Business Name: Lap of Tasmania
ABN: 38677778906
admin@lapoftasmania.com.au
Postal address: PO BOX 97, Richmond TAS, 7025

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Personal information/data means any information capable of identifying an individual. It does not include data that is anonymous in its source.

We may process the following categories of personal data about you:

1. Communication Information

Communication information includes any communication that you send to us. This information can be sent to us through

  • the contact form on our website,
  • email, text, social media messaging,
  • social media posting or
  • through any other communication that you send us.

We process this data for the purposes of:

  • communicating with you
  • for record keeping and;
  • for the establishment, pursuance or defence of legal claims.

Our legal ground for this processing is our legitimate interests which in this case are to reply to communications sent to us, to keep records and to establish, pursue or defend legal claims.

2. Customer Information

Customer information or data includes any information you provide relating to any purchases of goods and/or services such as your name, title, billing address, delivery address email address, phone number, contact details, purchase details and your card details.

We process this information to:

  • supply the goods and/or services you have purchased and;
  • to keep records of such transactions.

Our legal ground for this processing is the performance of a contract between you and us and/or taking steps at your request to enter into such a contract.

3. User Information/Data

User information includes data about how you use our website and any online services together with any data that you may post for publication on our website or through other online services.

We process this data to:

  • operate our website and ensure relevant content is provided to you,
  • to ensure the security of our website,
  • to maintain backups of our website and/or databases and;
  • to enable publication and administration of our website, other online services, and business.

Our legal ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business.

4. Technical Data

Technical data is information about your use of our website and online services such as your IP address, your login data, details about your browser, length of visit to pages on our website, page views and navigation paths, details about the number of times you use our website, time zone settings and other technology on the devices you use to access our website.

The source of this data is from our analytics tracking system.

We process this data to analyse your use of our website and other online services, to administer and protect our business and website, to deliver relevant website content and advertisements to
you and to understand the effectiveness of our advertising.

Our legal ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business and to grow our business and to decide our marketing strategy.

5. Marketing Information/Data

Marketing information includes data about your preferences in receiving marketing from us and our third parties and your communication preferences.

We process this data to:

  • enable you to receive our newsletter
  • to deliver relevant website content and advertisements to you and measure or understand the effectiveness of this advertising.

Our legal ground for this processing is our legitimate interests which in this case are to study how customers use our products/services, to develop them, to grow our business and to decide our marketing strategy.

We may use Customer, User, Technical and Marketing Information/Data to:

  • deliver relevant website content and advertisements to you (including Facebook advertisements or other display advertisements) and:
  • measure or understand the effectiveness of the advertising we offer to you.

Our legal ground for this processing is legitimate interest which is to grow our business.

We may also use such data to send other marketing communications to you and our legal grounds for doing so is either your consent or legitimate interest namely to grow our business.
(Please see Marketing Communications below)

6. Sensitive Data

We not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not collect any information about criminal convictions and offences.

7. Contract Obligations

Where we are required to collect personal information by law, or under the terms of the contract between us and you do not provide us with that data when requested, we may not be able to perform the contract (for example, to deliver goods or services to you).

If you don’t provide us with the requested information, we may have to cancel a product or service you have ordered but if we do, we will notify you at the time.

8. Use of Personal Information

We will only use your personal data for a purpose it was collected for or a reasonably compatible purpose if necessary. In the event we need to use your details for an unrelated new purpose we will let you know and explain the legal grounds for processing.

We may process your personal information without your knowledge or consent where this is required or permitted by law.

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We may collect personal information about you by you providing the data directly to us (for example by filling in forms on our site or by sending us emails).

Cookies

We may automatically collect certain data from you as you use our website by using cookies and similar technologies.

A cookie is a small file placed in your web browser that collects information about your web browsing behaviour.

Use of cookies allows a website to tailor its configuration to your needs and preferences.

Cookies do not access information stored on your computer or any personal information (e.g. name, address, email address or telephone number).

Most web browsers automatically accept cookies but you can choose to reject cookies by changing your browser settings. This may, however, prevent you from taking full advantage of our website.

Our website uses cookies to analyse website traffic and help us provide a better website visitor experience.

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MARKETING COMMUNICATIONS

Our lawful ground of processing your personal data to send you marketing communications is either your consent or our legitimate interests, namely to grow our business.

We may send you marketing communications if:

  • you made a purchase or asked for information from us about our goods or services, or
  • you agreed to receive marketing communications and in each case, you have not opted out of receiving such communications since.

You may opt out of receiving marketing emails from us at any time.

Express consent

Before we share your personal data with any third party for their own marketing purposes we will get your express consent.

Stopping marketing messages

You can ask us or third parties to stop sending you marketing messages at any time by:

  • by following the opt-out links on any marketing message sent to you, or
  • by emailing us at admin@lapoftasmania.com.au at any time

If you opt out of receiving marketing communications this opt-out does not apply to personal data provided as a result of other transactions, such as purchases, warranty registrations, returns, replacements etc.

DISCLOSURES OF YOUR PERSONAL DATA

We may have to share your personal data with the parties set out below:

  • Service providers who provide IT and system administration services.
  • Professional advisers including lawyers, bankers, auditors and insurers
  • Government bodies that require us to report processing activities.
  • Market Researchers and Analysts
  • Marketing agencies we may engage from time to time
  • Third parties to whom we sell, transfer, or merge parts of our business or our assets.

We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.

INTERNATIONAL TRANSFERS

(for example to our preferred email marketing platform or CRM)

Whenever we transfer your personal data we do our best to ensure a similar degree of security of data by ensuring at least one of the following safeguards is in place:

  • If you are a resident of the European Union, we will only transfer your personal data to countries that the European Commission have approved as providing an adequate level of protection for personal data by; or
  • Where we use certain service providers, we may use specific contracts or codes of conduct or certification mechanisms approved by the European Commission which give personal data the same protection it has in Europe; or
  • If we use US-based providers that are part of EU-US Privacy Shield, we may transfer data to them, as they have equivalent safeguards in place.

If none of the above safeguards is available, we may request your explicit consent to the specific transfer. You will have the right to withdraw this consent at any time.

DATA SECURITY

We have put in place security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorisation. We also allow access to your personal data only to those employees and partners who have a business need to know such data.

They will only process your personal data on our instructions and they must keep it confidential.

In the unlikely events of a suspected personal data breach, we will notify you and, where required, any relevant regulator.

DATA RETENTION

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
For tax purposes, the law requires us to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for 5 years after they stop being customers.

In some circumstances, we may delete identifying components of your data for research or statistical purposes in which case we may use this information indefinitely without further notice
to you.

THIRD-PARTY LINKS

This website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about
you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

YOUR LEGAL RIGHTS

Under data protection laws you have rights in relation to your personal data that include the right to request access, correction, erasure, restriction, transfer, to object to processing, to portability of data and (where the lawful ground of processing is consent) to withdraw consent.

If you wish to exercise any of the rights set out above, please email us at admin@lapoftasmania.com.au.

In order to respond to any request, we will require the following information:

  • your name and address; and
  • your contact telephone numbers

There is no fee chargeable to access your personal data however we may charge a fee if your request is clearly unfounded, repetitive or excessive or refuse to comply with your request in these circumstances.

As a security measure to ensure your data is not disclosed to any person who has no right to receive it we may request further information from you.

We try to respond to all legitimate requests 30 days unless the request is complex or where there are multiple requests. If our response is likely to exceed 30 days you will be notified.

If you are not happy with any aspect of how we collect and use your data please contact us first so we may attempt to resolve your issue immediately. You also have the right to complain to the
Office of the Australian Privacy Commissioner (https://www.oaic.gov.au), the Australian supervisory authority for data protection issues.

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

  • IP Address
  • Operating System type
  • Operating System version
  • Device Type
  • Language of the website
  • Web browser type
  • Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.