Hi there!

My name is Andrew, and I’ve been a passionate advocate for Tasmanian tourism for more than 15 years. The Lap of Tasmania is the culmination of these experiences – presenting the very best of Tasmania in one easy-to-follow self-drive road trip adventure.

Since launching in 2019 the Lap of Tasmania has grown to become Tasmania’s largest and most trusted source of travel planning information focusing 100% on road trippers – and in 2021 I was awarded GOLD in the Tasmanian Tourism Awards for the best Tourism and Marketing Campaigns.

Without my online community none of this would have been possible – and not only are they highly engaged, but they are ready to book their holiday and they want to hear from you!

When you partner with the Lap of Tasmania you are connecting your amazing Tasmanian tourism business with literally hundreds of thousands of travellers from across Australia and all around the world.

Standing out from the crowd is tough these days, but for years I have been helping businesses – just like yours – to get the recognition they deserve in a highly competitive digital environment.

At the heart of the Lap of Tasmania are my website and my social communities:

• Lap of Tasmania Website – More than 300,000 visitors use the Lap of Tasmania website every year to help with their holiday planning, viewing my Tassie articles more than 500,000 times. It is really pleasing to see that our visitors come from all walks of life as well, with Australia, the UK, USA, Malaysia and Singapore being strongly represented.
• Social Media – This where the Lap of Tasmania really shines! I am on social media every day, providing loads of useful articles, guides and other highly relevant local advice across my Facebook group (60,000+ members), Facebook Page (7,000+ followers) and Instagram (2,500+ followers). With this grassroots approach I have grown a friendly community of highly engaged travellers who trust my recommendations and those of their fellow travellers.

Who can become a Partner of the Lap of Tasmania?

All businesses within the tourism world are welcome to enquire to work with the Lap of Tasmania, including accommodation providers, tours, attractions, and cafes/restaurants.

On receiving your enquiry I will undertake a quick assessment of your current position in the Tasmanian tourism industry, the product/service your provide and your target audience, and most importantly, the alignment of all these aspects with the Lap of Tasmania community.

Where I see a strong fit I will create a simple proposal outlining how I can see us working together.

What do Partners of the Lap of Tasmania receive?

All Partners of the Lap of Tasmania will receive bespoke, targeted promotion of your business across my most popular and engaged digital channels.

After assessing the nature of your tourism offering, this will include one or more of:

• Lap of Tasmania website
• Lap of Tasmania Facebook Page and/or Group
• Newsletters and/or promotional emails
• eBook content

All promotional content is hand-crafted from scratch, and customised to package and promote your services as naturally and effectively as possible.

To be very clear – I do not, and will never use Chat GPT or other AI tools to promote my Partners. 

This personalised, targeted approach is guaranteed to get more eyes on your business and help your business grow – all while providing our Tassie road trippers with the experience of a lifetime!

How much does it cost to become a Partner?

The investment to become a Partner of the Lap of Tasmania varies, depending on the size of your business and the nature of the product or service you provide to travellers.

In most instances your business will fit one of two models:

• Commission basis with no annual partnership fees – Typically high-profile businesses with significant patronage and excellent alignment between our respective target audiences
• Annual partnership – This is ideal for smaller businesses, and depending on your physical location and the nature of your tourism service will typically range from $500-$900 (incl. GST) in your first year, reducing to a lesser amount in future years

Next steps?

If a Partnership with the Lap of Tasmania sounds like a good fit for your business, email me at  andrew@lapoftasmania.com.au and I’ll be in touch.

Thanks for wanting to learn more about partnering with the Lap of Tasmania, and I look forward to hearing from you!

Warm regards,
Andrew.